TABLE OF CONTENTS
Verify your email
To get started with CUX you need to create your very own Account (or your Analytical Kingdom if you will).
To do so:
Go to cux.io to create a new Account.
Use your business e-mail address & a strong password. Remember that the password must contain at least one lowercase letter, one uppercase letter, one digit, and one special character.
You're almost in! Just need to verify the e-mail. Go to your mailbox and click “Confirm Your E-mail”.
Now it's time to Set up your shiny new Account!
Create a New Project
You've successfully created and verified your Account, now let’s get to the business!
The next step on your way to analytical greatness is to create a new Project.
Add the URL address of the website you'd like to analyze in CUX.
Name your Project. You can always change the name of the Project in your Account Settings.
1 project = 1 domain
For each subsequent subdomain that you want to analyze, you need to set up a separate project in CUX!
You own www.shop.com and www.also.shop.com. You have to create two separate projects for each of them if you want to analyze both of them in CUX.
Choose a Project Category
To make your life easier, we encourage every user to assign a category to their Project. Why? Because in the not-so-far future, we'll be introducing automated analytical settings for each category. Awesome, right?
You can choose one of the below categories:
Set up your first Goal
Goals are the most important distinguishing feature of CUX and the best way to develop your business almost instantly!
To help you understand how Goals work, let's start with the simplest configuration, which is tracking visits to your website.
To set the first Goal:
Enter the URL of the page for which you want to analyze user behavior.
The website address should be the same as the address you provided when setting up the Project. However, here you can also add any subpage you want to analyze. (e.g. www.yourpage.com to create a Goal for main page visits OR www.yourpage.com/checkout for those visits where user get to a checkout page)
GOAL is a way to understand the customer journey behind every action (or lack thereof)!
CUX automatically selects only the data that is relevant to your business goal.
No more data overload and data spam!
Thanks to goal-oriented analytics, you not only increase conversion, but also save time –> our auto-selection can shorten the analytical process even 5 times!
Set up your first Goal: E-commerce
We know that the primary purpose of e-commerce can be described in one word: sales.
So, if you're starting your e-commerce analytical journey with CUX, we wanted to make it even easier for you & prepared the most important first Goal configuration: behavior analysis of customers who made a purchase!
To set up your first e-commerce Goal:
Choose the Project category “E-commerce”.
Choose a platform that you're using: Shoper OR Shopify OR WooCommerce OR Other.
Paste the URL address of your Thank-You page (shown to your clients after they've completed the purchase).
Set up your first Goal: Shoper
If you’re running your e-commerce on the Shoper platform, you might as well hit the analytical jackpot with CUX!
Why is that, you may ask?
The answer is pretty simple: we’ve created a special Shoper x CUX integration for e-commerce!
Yes. CUX is able to prepare and set up ready analytical Goals for Shoper users. This particular feature lets you save more time previously devoted to analytics and have a significant part of your analytical job done without any effort (or IT skills).
At the moment, the Goals that CUX will automatically prepare for you are:
Purchase —presents all visits that ended with payment and display of the “Thank You” page.
Purchase intention – you will check all visits of users who started the checkout process, but for some reason did not complete it (didn’t pay).
Checkout – you’ll be able to follow the detailed user experience throughout the whole checkout process on your website.
Visited cart without purchase – you will see the visits of customers who abandoned their carts.
To set up your first e-commerce Goal as Shoper user:
Choose the Project category “E-commerce”.
Choose a platform that you're using: Shoper.
Choose one of 4 Goals that you’d like to analyze first.
Paste an accurate URL address.
The last thing you need to do is to let your analytical minions into your website. But don't you worry – you don't need any IT-super-skills to implement CUX snippet to your site!
You can integrate CUX snippet in 2 ways:
Instal on the Project site. You can do it on your own by copying the snippet, OR you can send the snippet with instructions to your developer. See Step by Step: Installing the CUX snippet.
Install via Google Tag Manager. The easiest way to implement the snippet – given you have a GTM configured. See Step by Step: Installing the CUX snippet with GTM.
CSP Configuration. Using a Content Security Policy adds a layer of protection to your website by defining what sources of content are allowed to load on a page. We provide the full CSP configuration information during onboarding (you can copy or send it to the appropriate people in the organization).