Dashboard

TABLE OF CONTENTS

• 1. Selecting the Goal for your dashboard
• 2. Selecting the time range for your dashboard
• 3. Goal Progress
• 4. Experience Metrics
• 5. Engagement
• 6. Platforms
• 7. Operating Systems
• 8. Browsers
• 9. User Activity
• 10. Waterfall

The dashboard is the first thing you see after logging into Your Account. Here, you can see the summary of the data about visits that have completed your selected goal visualized with widgets.

1. Selecting the Goal for your dashboard

CUX doesn’t have a limit on the number of Goals you can set, but you probably have one primary goal you'd like to monitor more closely - like, for example, purchase. Once you've created that goal, simply click the goal contextual menu (the three dots in the top right corner of the goal) and select 'Expose on the dashboard.' 

Please note that the Goal you set during the creation of the new Project will be displayed on your dashboard by default.

2. Selecting the time range for your dashboard

By default, the dashboard shows data from the last 7 days. However, you can choose any data range within your retention period using the datepicker in the top right corner of the dashboard. For your convenience, we've also included quick data range options for the last week, last 2 weeks, and last month

3. Goal Progress

The Goal Progress widget shows you how many visits have led to a successful completion of your goal within your selected time range.

Example

In this example, you can see that 25% of all visits in the selected data range have resulted in the visitors successfully completing your goal – these are the converting visits.

4. Experience Metrics

Experience Metrics are a CUX feature that helps to recognize, detect and define the behavioral patterns of your users. These metrics often serve as indicators of potential frustrations and negative user experience during their visit. CUX tracks various experience metrics, including:

• Zooming

• Rage Click

• Rage Key Press

• Refreshing

• Chaotic Movement

• Chaotic Scrolling

• Dead Clicks

• Bounce Back

The Experience Metrics on the dashboard are displayed through dynamic widgets. The number and the type of widgets displayed may vary based on the currently featured goal on the dashboard. We intentionally showcase patterns that are most relevant to visits that have successfully accomplished the selected goal, allowing you to focus only on the essential data.

Discover the meaning behind each Experience Metric in our dedicated article on Experience Metrics.

5. Engagement

The Engagement widget provides information on the following:

• The average duration time – time duration of the visits which achieved the goal

• the average engagement time – the average amount of time during which the visitor was actually active on the page

• The percentage of engagement time in relation to the average visit duration

Example

In this example, you can see that the average visit duration is over 5 minutes. However, the average engagement time, during which your visitors are actively engaged with the page, is just over 1 minute. This means that the average engagement time accounts for approximately 26% of the average visit duration time.

6. Platforms

The Platforms section shows you which platforms were used by your visitors when accessing your page, and the proportion of the visits that achieved the goal. Grey columns depict overall traffic coming from the platform, while blue columns show the amount of traffic from the specific platform within the selected Goal.

Example

In this example, you can see that the visitors came mainly from two platforms: desktop and mobile. In overall traffic, more visits come from mobile devices, but in the selected Goal share of desktop and mobile visits are equal. It means that despite the website being frequently visited on mobile devices, users prefer desktops to perform a conversion. This may indicate potential usability issues with the mobile version of the website.

7. Operating Systems

The Platforms section displays the operating systems used by your visitors when accessing your page, along with the proportion of visits that achieved the goal. Grey columns depict the overall traffic coming from the users of an operating system, the blue columns show the amount of traffic from the users of each operating system who completed the Goal. 

Example 

In this example, you can see that the share of different operating systems in overall traffic is more or less similar. But when it comes to the completion of the goal, 100% of the conversions were made from the devices with Windows. Depending on the product context, this may indicate that Windows users form the core of your converting audience, or it might suggest potential technical issues with your website on other operating systems.

8. Browsers

The Browsers widget reveals the browsers used by your visitors to access your page and the proportion of visits that completed the goal. Grey columns depict the overall traffic coming from the browser, while blue columns show the traffic from the specific browsers which completed the Goal.

Example

In this example, you can see 4 most popular browsers: Chrome, Mobile Safari, Facebook and Safari. For Chrome and Safari the proportion of browser segments are identical for all traffic and Goal visits. But you can notice, that the share of Mobile Safari is visibly higher in converted visits in comparison to all website, and users that come from Facebook doesn’t convert at all. The most popular reasons for this could be technical issues in some browsers, ineffective marketing communication in some channels, or just your converting audience preferences.

9. User Activity

The User Activity widget helps you understand on which days and at what time your goal is most commonly being achieved. 

Although it may seem overwhelming at first, understanding the user activity widget is actually very simple! You want to pay attention to two variables:

1. The size of the dot - the bigger the dot, the more visits were recorded on a specific day, at a specific time.

2. The color of the dot - if the dot is intensively blue, it means that a large proportion of the visits has achieved the goal! If it is grey, it means that fewer of the overall visits achieved the goal.

Example

In this example, you can see that not many users visit the website at night, and into the early morning hours. The number of visits begins to increase around 7 to 8 AM, and most converting visits appear to occur between 8 AM and 2 PM, during weekdays. Fewer visits and conversions occur during the weekend.

10. Waterfall

In addition to Goals, CUX offers the option to present a Waterfall on your Dashboard. This feature enriches your Goal data by providing additional insights into users’ path towards conversion. 

Your initially created Waterfall will be displayed on a Dashboard by default, but you also have the flexibility to pick a Waterfall that better aligns with your analytical and business objectives. Simply Navigate to the Waterfalls tab, select the Waterfall you want to present on a dashboard, click "Manage", and then "Expose on Dashboard". From this point forward, selected Waterfall will be presented on a dashboard, regardless of changing the Goal for a Dashboard.