Definitions

Session

A session is only a FRAGMENT of the user's entire visit to the website. Thus, it shows only a part of the entire customer journey, e.g. interactions with one of many open subpages/tabs. Most analytics tools like Google Analytics bases its observations on sessions, thereby not providing a full picture of user behavior.

Visit

At CUX, we focus on visits to capture a complete picture of how users interact with your site. A visit can include multiple sessions, such as opening tabs, comparing products, or leaving the page open in the background. Tracking starts when CUX’s code is loaded and continues until the user abandons website completely—whether by closing tabs, shutting the browser, or disconnecting from the internet. By analyzing full visits instead of individual sessions, we gain deeper and holistic insights into user behavior.

Visit recording

Visit recordings are actually website previews reproduced from the stored user's HTML code, that aim 
to illustrate their visit as credibly as possible. 

Data retention / Retention period

This is the period during which your data is stored. If you choose the “month” retention period, you can check customer experiences and journeys for data back to a month at any time. You don't have to wait for the tool to gather this data (as it works, for example, in Google Analytics).

Segment 

A subset of data we analyze, created through filtering or by setting up Goals or Waterfalls, offers a focused view of specific user behaviors or trends. 

Goal

Goals collect ALL traffic that meets your conversion. They allow you to understand the real patterns 
of behavior of users who convert. 

Event

Events describe users' interactions when visiting your website. CUX's Goals consist of one or more events. This allows you to track various activities such as page load, referrer traffic, click, scroll, and form engagements. Our events are auto-captured, that means, they do not require any additional configurations and work immediately after entering the CUX code.

Page Load

One of the most commonly tracked Events focuses on traffic from page loads or external links (referrer). 
With the Comparison tab, it allows you to specify how CUX should analyze a given URL. We use 4 types 
of comparisons: Contains (regexp); Begins with; Ends with; Matches.

Click

The "Click" Event describes all user interactions with the page when the user clicks on elements - both those that are links and non-clickable elements. It is especially important to understand the difference between the “Click” and “Submit” events in analyzing form interactions.

Submit

This Event allows you to track user interactions when submitting a form, not by clicking a button on the page, but through alternative actions, such as pressing the Enter key on a keyboard or mobile device.

xPath

xPaths are used to uniquely identify or address parts of a website like buttons or form fields that you want to track interactions with. In CUX Event Builder, you can extract xPath from a visual preview of the website 
(by hovering and clicking on the element you need to track).

Waterfall

Allows you to set a specific sequence of events that must happen on the website to achieve a given goal. 
In this way you can analyze specific user paths. Thanks to Waterfalls you will understand the behavior patterns of users who drop out at individual steps leading to conversion.

Heatmaps

A feature that provides a quick and easy overview of aggregated user behavior, helping to identify where 
the highest levels of activity occur. Data can be filtered and grouped to refine the analysis for deeper insights.

Experience Metrics

Certain user behaviors or patterns, captured through advanced algorithms, such as Rage Clicks, Dead Clicks, and Chaotic Movement or Scrolling, offer valuable insights. These actions go beyond simply indicating user frustration; they analyze how users interact with your site, allowing you to better tailor the experience to meet their needs.

Retroactive analytics

At CUX, we conduct retroactive analysis. It means that we collect data all the time (according to your retention period), and you can go through it at your convince. For example, you can check the Customer Journey, Waterfall or Goal from historical data. We’re able to show you the data in different contexts from the very moment you’ve implemented our code into the page. Unlike, for example, Google Analytics, which displays the results only from the moment of setting the goal, without going back in the data.